Considering the above situation, combined with the development trend of cosmetics and its packaging, modern cosmetics packaging has the following characteristics in terms of the selection of packaging materials and containers, the structural design of packaging containers, and the decoration design of packaging containers.
1. The application range of plastic materials and composite materials in cosmetic plastic tube is increasing, and the design of packaging containers, especially plastic bottles, tends to be diversified.
2. The use of glass bottles is limited. Due to the inherent disadvantages of glass bottles (such as large specific gravity, fragility, etc.), for general cosmetics, if plastic or composite materials can be used instead of glass containers for packaging, plastic containers or composite containers are often used for packaging, and for high-end cosmetics Or cosmetics that are volatile and easily lost, such as perfumes, are generally packaged in glass bottles.
3. Variety of packaging container specifications to meet different levels of consumption. Due to the intensified competition in the cosmetics tube market, manufacturers are investing more and more in cosmetic tubes. For middle and low-grade cosmetics, in order to meet different needs, the size of packaging containers is diversified to facilitate consumers' choices; for high-end products, small-capacity packaging is used to meet the needs of low-income people, especially young girls. Consumer psychology due to curiosity.
4. Serialization of cosmetic plastic tube design. The so-called serialized packaging design refers to the same category of product packaging design based on a unified trademark pattern and text font, with different colors, water lines, or different modeling structures as the basic requirements. , both diversification, but also a sense of integrity. In the practical application of cosmetic tubes, there are generally two situations. First, the same brand and different functions of cosmetics are packaged in series to facilitate the purchase of consumers. At the same time, the overall price is lower than the total price of the individual purchase. . For example, a brand of a series of cosmetics, to maintain the overall design style, and then use a larger container, a variety of cosmetics are packaged together, as a sales unit for overall sales; the second is: the same brand, the same main function, but different A range of cosmetics for auxiliary functions, or a series of cosmetics of the same brand, the same function, but different formulations.
5. More and more cosmetic tubes need to be personalized. The packaging of cosmetics must correctly convey the characteristics of the cosmetics required by the consumer demands of different personalities and express the aesthetic appeal of different groups of people in order to successfully realize the sales of cosmetics.
1. The application range of plastic materials and composite materials in cosmetic plastic tube is increasing, and the design of packaging containers, especially plastic bottles, tends to be diversified.
2. The use of glass bottles is limited. Due to the inherent disadvantages of glass bottles (such as large specific gravity, fragility, etc.), for general cosmetics, if plastic or composite materials can be used instead of glass containers for packaging, plastic containers or composite containers are often used for packaging, and for high-end cosmetics Or cosmetics that are volatile and easily lost, such as perfumes, are generally packaged in glass bottles.
3. Variety of packaging container specifications to meet different levels of consumption. Due to the intensified competition in the cosmetics tube market, manufacturers are investing more and more in cosmetic tubes. For middle and low-grade cosmetics, in order to meet different needs, the size of packaging containers is diversified to facilitate consumers' choices; for high-end products, small-capacity packaging is used to meet the needs of low-income people, especially young girls. Consumer psychology due to curiosity.
4. Serialization of cosmetic plastic tube design. The so-called serialized packaging design refers to the same category of product packaging design based on a unified trademark pattern and text font, with different colors, water lines, or different modeling structures as the basic requirements. , both diversification, but also a sense of integrity. In the practical application of cosmetic tubes, there are generally two situations. First, the same brand and different functions of cosmetics are packaged in series to facilitate the purchase of consumers. At the same time, the overall price is lower than the total price of the individual purchase. . For example, a brand of a series of cosmetics, to maintain the overall design style, and then use a larger container, a variety of cosmetics are packaged together, as a sales unit for overall sales; the second is: the same brand, the same main function, but different A range of cosmetics for auxiliary functions, or a series of cosmetics of the same brand, the same function, but different formulations.
5. More and more cosmetic tubes need to be personalized. The packaging of cosmetics must correctly convey the characteristics of the cosmetics required by the consumer demands of different personalities and express the aesthetic appeal of different groups of people in order to successfully realize the sales of cosmetics.
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