What are the parts of the packaging color of cosmetics?
The overall feel of the package color is gorgeous or rustic, depending on the overall color of the package color.
The total hue is directly reflected in the basic properties of hue, lightness, and purity. Such as Ming Tiao, dark high, fresh tone, gray tone, cold tone, emphasis, weak tone, soft training, hard tone, re-adjustment and so on.
Area factor In addition to hue, brightness, and purity, the size of the color area is an important factor that directly affects the hue.
Color matching First consider the arrangement of large-area colors, large-area colors have long-distance visual effects in the packaging display. In addition, when the two colors are too strong, the area of ??one of the colors can be enlarged or reduced without changing the hue, purity, and brightness, and the mixture can be blended.
The visibility is the clarity of the color matching level. Good visibility is very important in visual communication design such as packaging and advertising. On the one hand, the degree of visibility of the color itself, on the other hand, depends on the contrast between colors. This principle and method are also described in detail in the advertising design.
Emphasis on color, accent color is the key color in the total color, which is the combination of area factor and visual recognition. Generally, the brightness and the overall degree are higher than the surrounding color, and the area is smaller than the surrounding color, otherwise it will not be emphasized.
Interval color, the use of spacer color refers to the use of another color, such as spacing or sharing, between adjacent colors that are strongly contrasted, which can enhance coordination and weaken contrast. The spacer color itself is dominated by neutral black, white, gray, gold, and silver. If a colored interval is used, the separation color and the separated color are required to have a large difference in hue, brightness, and purity.
Gradual color, gradual layer is the gradually changing color, hue, brightness, purity can be gradually changed. Gradual color has a harmonious and rich color effect, and is used more in the color processing of packaging.
Contrast color, contrast color is different from accent color, which is the color of the similar area and the contrast of the hue. This color has a strong visual effect and is therefore advertising.
Symbolic color, this is a conceptual color that does not directly imitate the color characteristics of the content, and is based on the common understanding of the vast number of consumers. Mainly used for the performance of certain spiritual attributes of a product or the performance of certain brand ideas. For example, the packaging of Chinese cigarettes has ctuben the color that symbolizes the Chinese nation - red.
The color of the logo, the color of the logo mentioned here is not the color of the trademark, but the color used to distinguish the packaging of different types or different types of products. For example, the color of packaging of different ingredients of the same brand of household chemicals is distinguished by different colors. In terms of processing, the area, shape, and position should be changed.
Auxiliary color, which is the opposite color to the accent color, is an auxiliary color method for adjusting the total color or accent color to enhance the tone level and achieve rich color effects. In the design process, we must pay attention to not being able to take the lead and not blindly abuse.
The overall feel of the package color is gorgeous or rustic, depending on the overall color of the package color.
The total hue is directly reflected in the basic properties of hue, lightness, and purity. Such as Ming Tiao, dark high, fresh tone, gray tone, cold tone, emphasis, weak tone, soft training, hard tone, re-adjustment and so on.
Area factor In addition to hue, brightness, and purity, the size of the color area is an important factor that directly affects the hue.
Color matching First consider the arrangement of large-area colors, large-area colors have long-distance visual effects in the packaging display. In addition, when the two colors are too strong, the area of ??one of the colors can be enlarged or reduced without changing the hue, purity, and brightness, and the mixture can be blended.
The visibility is the clarity of the color matching level. Good visibility is very important in visual communication design such as packaging and advertising. On the one hand, the degree of visibility of the color itself, on the other hand, depends on the contrast between colors. This principle and method are also described in detail in the advertising design.
Emphasis on color, accent color is the key color in the total color, which is the combination of area factor and visual recognition. Generally, the brightness and the overall degree are higher than the surrounding color, and the area is smaller than the surrounding color, otherwise it will not be emphasized.
Interval color, the use of spacer color refers to the use of another color, such as spacing or sharing, between adjacent colors that are strongly contrasted, which can enhance coordination and weaken contrast. The spacer color itself is dominated by neutral black, white, gray, gold, and silver. If a colored interval is used, the separation color and the separated color are required to have a large difference in hue, brightness, and purity.
Gradual color, gradual layer is the gradually changing color, hue, brightness, purity can be gradually changed. Gradual color has a harmonious and rich color effect, and is used more in the color processing of packaging.
Contrast color, contrast color is different from accent color, which is the color of the similar area and the contrast of the hue. This color has a strong visual effect and is therefore advertising.
Symbolic color, this is a conceptual color that does not directly imitate the color characteristics of the content, and is based on the common understanding of the vast number of consumers. Mainly used for the performance of certain spiritual attributes of a product or the performance of certain brand ideas. For example, the packaging of Chinese cigarettes has ctuben the color that symbolizes the Chinese nation - red.
The color of the logo, the color of the logo mentioned here is not the color of the trademark, but the color used to distinguish the packaging of different types or different types of products. For example, the color of packaging of different ingredients of the same brand of household chemicals is distinguished by different colors. In terms of processing, the area, shape, and position should be changed.
Auxiliary color, which is the opposite color to the accent color, is an auxiliary color method for adjusting the total color or accent color to enhance the tone level and achieve rich color effects. In the design process, we must pay attention to not being able to take the lead and not blindly abuse.
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